Examine Your Strengths and Weaknesses
This section will consist of an analysis of your core competencies.
These may consist of processes, skills, and technologies; many times these are imbedded in people or the organization. The hardest part of this task is admitting that you may not be world class in every facet of the business.
A good self analysis also includes a detailed product analysis:
Product SWOT's (Strength, Weakness, Opportunity, Threat)
Product pricing and positioning
Product market shares by segment