Articulate your Goals
This section will generally start with a Mission Statement and a Vision Statement. Constructing (or updating) the mission and vision statements is usually done during strategic planning.
Strategic and annual business plans are then constructed around these stated goals. While I used to believe in 5 year strategic plans, I now recommend well thought out 3 year plans - the world can change quickly.
If the task at hand is to develop a more specific sales strategy, the mission and vision may be as specific as closing a single sale.
